Conducting briefing analysis toward the most adequate methodology
to be used.

 

Selecting and/or hiring working teams as well as rendering training
courses, coordinating and supervising different research phases.
Complete organization and supervision of Research Clinic Projects.

 

 Quantitative studies:

Developing questionnaires, defining samples and evaluating data. Conducting face-to-face, cati, capi, panel interviews.

 

   Quanlitative studies:

Preparing research guides, conducting in-depth interviews, moderating
focus groups, conducting qualitative analyses.

 
 Geo-marketing studies:

Defining parameters to be analyzed, supervising primary/secondary
data collecting procedures, evaluating geo-marketing data.

 

Elaborating analytic reports combining all three techniques used in the study and presenting a final conclusion.